ANNOUNCING THE LAUNCH
OF OUR NEW WEBSITE
Here at TGL we are very excited to announce the launch of our newly designed website. Have a look for yourself at www.tgl.co. After five months of planning, researching, designing, and executing, we are proud to announce the official launch of our website on 02 August 2021.
With the transition and refresh of our website; this involved us moving it onto our own server and headless content management system (CMS). This means no more WordPress, Wix or Shopify. A website crafted and designed by our Marketing team and built completely from scratch by our IT team. This was an extremely big task from both teams but a major learning curve that allows us to adjust and make swift changes to our website in house.
With a key focus to improving our website speed, navigation, aesthetic, user friendliness and integration of outsourced platforms, we have arrived at the final product which is now presented to you.
Our key goal for the TGL website revamp, was to improve user friendliness. Through an in-depth audit on our website, our team discovered that the previous navigation system, page speed, service content and quote form needed upgrading.
From an search engine optimisation (SEO) perspective, our Marketing team performed an SEO site audit and identified multiple problems that were hindering our Google search ranking probability. These issues included pages with low word count, no meta tags, meta descriptions, page title length and keyword specific content.
This drove our marketing team to make alterations to the on page and off page SEO of the website. On page SEO alterations included keyword research to drive keyword specific content changes, additions of meta tags and H1 headers. Off page SEO alterations included additions of image alt text, page speed adjustments with our IT team, restructure of web sitemap and individual page meta descriptions.
Whilst making the necessary alterations to the current content of the website, we also added pages that now allow our users to learn more about TGL and our team through our new Meet the team, how we work, client testimonial, charity, and vision pages.
Through many strategy sessions and multiple hours of research, our Marketing & IT teams have continued to develop our website to where it is today!
We are excited to continue to bring you along our 2021 journey, with so many exciting parts already in the works! Stay up to date with us at tgl_global on Instagram or as Think Global Logistics on any other channel.
For any questions, queries or feedback, leave us a note through our online contact form.
La Chang
TGL Director
